Christmas goes digital

14th December 2015

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As Martin Bryant points out in his article “If someone makes ‘Netflix for slippers’, Christmas is doomed“, the way we give gifts to commemorate the Season of Commercial Success has changed in recent years, largely due to technology.

CDs, DVDs and other physical media have been on the ropes for a while; the last CD that I bought for myself was The Joy Formidable’s 2011 album The Big Roar. Home and mobile Internet are faster and cheaper than ever, and while we once thought MP3s would be the death of CDs it seems more likely to be Spotify, Apple Music and their ilk that will strike the killing blow. I still buy the occasional DVD or BluRay – mostly superhero movies and anything Studio Ghibli – but Netflix and Amazon Prime Video are doing their best to takeover our TVs.

But for the gadget-minded and tech-friendly, it’s not just our stocking-fillers and go-to gifts that are changing. On Saturday 12th Decembr, Uber were delivering Christmas trees in the UK. This follows the summer initiative which saw drivers bringing ice creams to your office during the heatwave.

Millions of people already use Uber to get around. If Uber are offering to save you the hassle of shoving a 5ft spruce tree into the boot of your Aigo then why not take them up on it? How long before Deliveroo and Just Eat let you order Christmas dinner from your smartphone so you no longer have to cook?

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About the author

Rik Kendell is a developer, designer and writer in Leeds, UK, specialising in responsive WordPress websites. With over 10 years experience in the industry, Rik has worked on award-winning teams at agencies, in-house and as a freelancer. Rik has worked with clients ranging from the NHS, Sky and Skipton Building Society to McDonalds, Lamb’s Navy Rum and Crabbie’s Ginger Beer.

Outside of work Rik is also a keen writer, an amateur woodworker, gamer and foodie. His blog posts, reviews and Tweets have been published by the BBC, the Evening Standard, the Guardian and the Independent. He has written guest posts for a number of agencies and industry websites.